Introducing WZBC

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Wenzhou Business College is currently the only undergraduate business school in southern Zhejiang. It was formerly known as the City College of Wenzhou University, a high-level independent college in China. The current president is Professor Li Yang, former vice president of the Chinese Academy of Social Sciences and director of the National Institute of Finance and Development ; honorary president is Professor Wang Luolin, former member of the CPC Central Committee, former vice president of the Chinese Academy of Social Sciences, and director of the Policy Advisory Committee of the Ministry of Commerce.


★ Pilot undergraduate degree programs with distinct features

 Wenzhou Business College is a pilot institution for the reform of the national education system. It has got approval to plan for admitting master’s degree candidates and is currently cooperating with Zhongnan University of Economics and Law to train graduate students. Wenzhou Business College is oriented at business education, and builds a discipline system focusing on economics and management, while taking on a wide range of subjects in engineering, literature, and art. Its 23 undergraduate majors and 5 three-year college majors fully consider the future employability of students, and are driven by the social needs brought about by the modern service industry and port logistics center of Wenzhou National Financial Comprehensive Reform Pilot Zone and Wenzhou's strategy to develop it fashion industry. The average employment rate of graduates in the past three years reaches 95.42%.


★ High-quality and targeted education and teaching resources

The college has a faculty who are reasonably structured, capable and efficient, with excellent quality and has a combination of full-time and part-time teachers. Among the full-time teachers, 30% are associate  professors or professors; 64% have master’s degrees or doctoral degrees. The school provides students with the most specialized discipline knowledge and know-hows and the most latest information through its ongoing “Three Hundred” Project of attracting intellects, flexibly bringing in 100 well-known scholars, 100 entrepreneurs and 100 industrial leaders as the school's distinguished professors, part-time professors, and visiting professors.


The school has 49 specialized laboratories and 11 general-use laboratories in 5 experimental teaching centers of economics & management, information engineering, art design, English and general courses. Among them, the economics & management experimental teaching center is listed as the demonstration center in Wenzhou. The economics & management and information engineering experimental teaching centers are certified as provincial-level centers. There are 72 school-enterprise cooperation bases for practical education where futures order classes, SPDB classes, Alibaba classes and other classes are available to students.


★ High-quality talent training base

The school closely follows the guidance of the national strategy of deepening university innovation and entrepreneurship education and building applied technology-oriented universities. It has built Wenzhou Research Base of National Institute of Finance and Development ,  Wenzhou Rural College, Wenzhou “Two Health” Research Institute, "BRI" Wenzhou Businessmen Research Center, Zhejiang Auto and Motorcycle Parts Technology Innovation Service Center, Wenzhou Institute of Modern Finance and other 15 research centers, with focus on regional economy, private finance, SME development, and business start-up education.


The school integrates career development education, innovation and entrepreneurship teaching system and the entrepreneurship practice platform of Zhejiang Businessmen Incubation Park, and establishes a school of entrepreneurship to comprehensively cultivate students' innovation and entrepreneurship. The integrated services help promote students' innovation and entrepreneurship. Our students have won the first prize in the 14th Challenge Cup National University Student Academic Science and Technology Competition, and won many first prizes in the Zhejiang Provincial Challenge Cup and the first prize in career planning competition. 8.06% of our graduates started their own businesses, ranked second among undergraduate colleges in the province. Many alumni have become successful entrepreneurs.


The school focuses on caring education and responsibility education, and encourages the diversified development of students. Programs of quality education have been carried out within and beyond the province, offering help to over 5,000 people. The Green Bean Environmental Protection Group, the Han Song Association and the Taekwondo Association have been ranked top ten associations in Zhejiang Province. Student volunteers have performed quality checks for 90 mother rivers in the province for three consecutive years, which has helped significantly improve the water quality of the province, and has been highly commended in the letter from Mr. Xia Baolong, the then Party Secretary of the province.


★ International vision

Going global is one of the school’s aims and a distinct feature. To serve that purpose, the school strives to innovate the talent training model, update teaching concepts and reform teaching methods.Through experiential learning, students enjoy high-quality international teaching resources, benefit from academic exchanges and improve their critical thinking and professional competency. 


The School of International Studies cooperates with the International University Alliance to run schools. It has established cooperative relationships with more than 30 well-known universities at home and abroad, such as the University of Melbourne, the University of Sydney, the University of London, the University of York, and the University of Edinburgh. Sino-foreign joint training programs, such as short-term study trips, paid internships, and graduate studies abroad, have benefited an increasing amount of students year by year. Through exchanges of visits by students and teachers and overseas study programs, the college has made its education more international. Students can enroll in courses through 4 + 1, 3 + 1 + 1, 2 + 2 programs to gain access to the graduate education of world's prestigious universities. Currently over 500 students are registered under these programs.


(Updated: November 2018)