María de los ángeles Pérez Sánchez (Spain) 

Associate Professor International Business and Marketing  

教育背景 Education Background

PhD Zhejiang University, Hangzhou, China, Tourism Management and Marketing

MA University of Salamanca, Spain, Tourism Management and Marketing

MA University of Salamanca, Spain, Business Economics Research

BA University of Salamanca, Spain, Tourism Management and Marketing

BA University of Jaén, Spain, Tourism Management and Marketing

研究领域 Research Field

Consumer Behavior, Go-To-Market (GTM) Strategy , Digital Marketing, Blockchain, Branding, Smart Tourism, Big Data, Destination Management and Marketing, Well-being and business services.

教授课程Courses Taught

Futures and Options, International Finance, Brand Management, Hotel and Restaurant Management, Restaurant Business, Standardization and Certification in tourism, Tourism Marketing, MICE Management, Information Management Systems, Customs Clearance and Inspection, International Tourism Business, Principles of Entrepreneurship, Hospitality Management, Branding destinantion, E-commerce,  International Frontier Events, Principles of Marketing, Brand Management, Marketing Research, International Business and Trade, Principles of marketing, International Marketing, International business, International Economics.

简短经历 Short Bio

Dr. María Pérez is a marketing and strategic management expert specializing in tourism and hospitality. Her research explores the adoption of innovations to create value for both consumers and enterprises.

With an extensive background in research and consulting, Dr. María has contributed to numerous international research projects across China, Spain, and Portugal. She has published widely in top-tier (SSCI Q1) journals and is currently pursuing her second Ph.D. in Business Economics and Management at the University of Salamanca.

An experienced and dedicated lecturer, she has taught at prestigious institutions including Zhejiang University of Science and Technology, Hangzhou City University, the University of Salamanca, and Zhejiang International Studies University. Prior to joining Wenzhou Business College, she served as an Associate Professor in the Department of International Tourism and Economics at Kokand University, Uzbekistan.